How to Write Business News

Business news is the part of journalism that covers commercial activities and economic changes, usually appearing in newspapers, magazines and radio and television-news shows. This segment of the journalism industry informs practitioners, the general public and other business experts about corporations and economic activity.

The role of a business journalist is to tell the truth, and to make sense of it for readers. They often work in newspapers, magazines, and on television, and their job is to explain business news to the public so they can understand it better and use it as a basis for making decisions about their own lives.

Writing for Business News

The key to writing business news is to entice the reader with a compelling lead, and then give them what they need to understand the topic in an easy-to-understand manner. While a good business journalist may include some numbers in their leads, they will typically use them primarily as a way to explain what’s happening or why the story is important.

A News Release that Drives Sales

A press release is a type of marketing content that gets the word out about new products or solutions that your company offers to consumers. It can include pricing, availability, specs and other information that customers will find valuable.

It can also cover organizational change, such as a new CEO or a merger or acquisition. This type of announcement can help stakeholders learn more about the growth and trajectory of a company and can be particularly newsworthy for larger organizations.

When announcing the hiring of a new executive, write an announcement that is specific, not vague, and includes an introductory paragraph that gives background on the person. You can even name the person in the headline to make it more clear who you are talking about.

Including a Call to Action

A news release should end with a call to action that lets readers know where they can find more information or get in touch with you. This can be a phone number, an email address, or another way to contact your organization.

You can also include a link to a landing page where readers can learn more about your company. This can be a great way to drive traffic to your website and gain new subscribers or clients.

Keeping Your News Updated

When your company is undergoing major changes, such as a new CEO or rebranding, it’s a good idea to keep up with the news surrounding these changes by sending out regular updates. By announcing these changes and keeping them fresh, your brand can stand out among competitors.

The best way to ensure your company is covered by the media is by sending out news releases on a consistent cadence. This helps to build brand recognition with members of the media, influencers and bloggers. It can also lead to coverage of your business by other outlets, such as blogs or podcasts.

To create a press release, start by researching journalists who are covering your industry. By following them on social media or creating a spreadsheet that stores their contact details, you can start to build a relationship with them and get them interested in your story.