In its most basic form, entertainment is the act of providing pleasure to an audience. Bates and Ferri (2010) define it as a form of consumption that is understood objectively, encompasses communication between text and audience from external stimuli, offers pleasure to the consumer, requires an audience to exist and occurs in a passive form. This definition is broad and inclusive enough to include most activities that are entertaining, from Shakespeare plays to a trip to the amusement park. It is also a term that has shown remarkable longevity and cross-over amongst different media. – See also Transformational Entertainment News.