Entertainment is a broad term and has come to mean different things for different people. What one person may consider amusing, another may find cruel and unacceptable. Entertainment can be found at many levels of society, from the individual choosing a film or video game for private entertainment to a banquet adapted for two to performances designed for thousands. Entertainments evolve and change but some familiar forms have a long history of staying power, including the traditional story, fairy tale, religious festival or satire.
This study sought to answer the question “what is entertaiment?” using a multidisciplinary approach. The results led to new definitions centred on themes of product, experience, cultura and communication.